Determine the Factors of Adoption for Radio Frequency Identification Technology by the Retailers of Hypermarket

Authors

  • Achi Sharma
  • Dr. Sourabh Sharma

Keywords:

Radio frequency identification technology, adoption, retail

Abstract

Emerging technology always opens new dimensions to improve and revolutionize the way of doing business. RFID is one of the latest technologies with a potential to improve business processes not only within an organization but also throughout the market. The potential value of RFID has been widely recognized and reported. Various reasons are required to acknowledge new technology in an organisation and they differ from industry to industry. RFID is not an exception from this regulation. RFID is a technology and therefore numbers of issues are studied for the acceptance of the technology in the market. These issues relate with technological, operational, efficiency, etc. This paper identifies the prominent factors which are responsible for the adoption of RFID in hypermarket retail stores. Keywords: Radio frequency identification technology, adoption, retail

Author Biography

  • Achi Sharma
    Ph. D Scholar Faculty of Management StudiesMody Institute of Technology and ScienceLakshmangarh (Sikar), Rajasthan 332311

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Published

2012-06-08

Issue

Vol. 3 No. 1 (2012)

Section

Research Articles

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