Effectiveness of Video-based Teaching Program on Breastfeeding in Terms of Knowledge and Practice among Postnatal Mothers in a Selected Rural Community of West Bengal, India

Abstract

The study assessed knowledge and practice of breastfeeding in a rural community of West Bengal. The investigator adopted the pre-experimental approach with single group pretest-posttest design, took 30 postnatal mothers by convenient sampling technique, and used a structured interview schedule and observational checklist for data collection to see the effectiveness of video-based teaching program on breastfeeding and found out the relationship knowledge and practice. Study findings reveal that 56.6% mothers are doing exclusive breastfeeding and video-based teaching program is effective in enhancing knowledge and practice among postnatal mothers as seen by ‘t’ value (t₂₉ = 2.04, P < 0.05) and there is relationship between posttest knowledge score and posttest practice score as seen by correlation coefficient (P < 0.05).The posttest knowledge score is not significantly associated with parity and educational status of mothers as seen by chi square value (χ²(1) = 3.841, P > 0.05) respectively. This study shows a noteworthy result of breastfeeding duration and cost-effective method of breastfeeding education.

Keywords: Effectiveness, knowledge, practice, breastfeeding, video based teaching program, postnatal mothers